GM Motorama Marvels from the Joe Bortz Collection
Eight Legendary Motorama Vehicles. One Roof. One Unforgettable Experience.
Defined by Design explores 120 years of automobile design, innovation, and American history, highlighted by a centerpiece exhibition of the GM Motorama Marvels from the Joe Bortz Collection. This capstone experience recreates the legendary 1950s GM Motorama, bringing together eight iconic Motorama “Dream Cars” under one roof for the first time.
Designed under the visionary leadership of Harley Earl, these experimental concept cars (1953–1964) showcase groundbreaking ideas in automotive styling, aerodynamics, materials, and technology that shaped the future of production vehicles. The exhibition captures a powerful era of optimism, creativity, and innovation in American automotive design.
Additional vehicles throughout the exhibition illustrate the evolution of automobile design, from the Brass Era through the 1960s, featuring classics such as a Duesenberg SJ, 1963 Corvette, Edsel Roadster, and more.
A special Motorama lecture with Richard Earl, Harley Earl’s grandson, takes place April 11 and is included with general admission.
Exhibits
Chrysler: 100 Years of Innovation, Performance & Design
Glamour and Grit
Born to Perform: The Era of the Muscle Car
Carriage House
Automotive Mascots
1930s Shell Station
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