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Become A Sponsor


As a 501(c)3 non-profit organization, the Gilmore Car Museum relies solely on the donations and contributions from private donors, museum members, grant makers, and corporate and business level sponsors who value the Museum’s mission and diverse educational activities. Sponsorships provide an excellent opportunity and setting to showcase a company’s brand, products and social responsibility through a broad based promotional package to diverse and affluent demographic groups. Exposure is multidimensional; visitors, events, publications, e-mail and the web.

Sponsorship opportunities are available starting at $250. With interest in sponsorship and to discuss a custom sponsorship package that meets your interests, contact Sue Huggett, Director of Development and Membership, at or (269) 953-9011.

Primary Audiences

  • Car Collectors and Enthusiasts – Collectors form a very large enthusiast group that is well educated and and have a passion for supporting the Gilmore Car Museum.
  • Residents and Tourists – The immediate southwestern Michigan market, comprised of the nine counties surrounding the museum, is home to 1.5 million people. The broader southwestern Michigan region, within which the museum is centrally located, is home to over 2.2 million people and attracts over 21 million tourists annually. The museum’s annual attendance has been growing at a rate of approximately 30% annually and exceeds 105,000 visitors annually.
  • Automobile Industry – Some of the most important marques and clubs in automobile history are involved with the museum. Current on-site partners include the Classic Car Club of America Museum, Pierce-Arrow Museum, Franklin Collection, Cadillac-LaSalle Club Museum, Model A Ford Museum, and Lincoln Motor Car Heritage Museum. Opportunities to further expand are continually being evaluated
  • Educational and Community – The museum offers an extensive menu of educational programming for both in-school and on site presentations. School groups are admitted to the museum free of charge. The museum’s after school program for high-school age students, Gilmore Garage Works, has become a national model for using one on one mentoring with hands-on automotive restoration projects to both educate and motivate participants to continue their education and develop trade skills as well as important soft skills.