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Chrysler: 100 Years of Innovation, Performance & Design

  • Location Main Heritage Gallery
  • Exhibit Dates Oct 2025 - April 2026

Lee Iacocca once said, "If you can find a better car, buy it."

Running from October 2025 through April 2026, this dynamic exhibit honors the centennial anniversary of the Chrysler brand, showcasing some of the most groundbreaking, stylish, and memorable vehicles and innovations that have defined Chrysler over the past century.

From the sleek lines of the 1934 Chrysler Airflow to the muscle of the HEMI-powered 300, visitors will experience a full spectrum of Chrysler’s engineering achievements. The exhibit goes beyond automobiles, featuring rare and fascinating items such as a Barracuda watercraft and a Sno-Runner, celebrating Chrysler’s inventive spirit.

A Legacy of American Automotive Ingenuity

Founded by Walter P. Chrysler in 1925, Chrysler quickly earned a reputation for superb engineering, bold design, and affordability. Over the decades, the brand led the way with innovations like Floating Power, replaceable oil filters, and curved windshields—features that changed the automotive landscape.

Key milestones showcased in the exhibit include:

  • The revolutionary Chrysler and DeSoto Airflow (1934)
  • The elegant Town & Country wood-bodied wagon (1941)
  • The iconic HEMI V8 engine (1951)
  • The family-friendly minivan boom of the 1980s

The exhibit also traces Chrysler’s evolution through major milestones, from acquiring Dodge Brothers in 1928 to mergers with Daimler-Benz, Fiat, and its role today within the global Stellantis group.

A Few Vehicles of Note

A Taste of What You’ll See

2003 Tomahawk V10 motorcycle

Tomahawk

2005 Chrysler Firepower concept

Firepower

1944 Willys MB from WWII

Willys

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