The Euro
The Euro is a fresh take on the car show, celebrating European vehicles and the lifestyle that comes with them. From Alfa Romeo, BMW, Porsche, and MG to elite marques like Ferrari, Lamborghini, Maserati, Aston Martin, Jaguar, and Range Rover, the show spans classics to modern icons.
This isn’t just about cars. Lifestyle-focused vendors, food trucks, interactive engagement areas, a sound-off, and best-of awards round out the experience.
In partnership with the Kalamazoo Italian American Club, guests can enjoy a dedicated lounge featuring bocce ball, specialty drinks, tastings, and even a pizza dough toss.
All European makes are welcome, with exclusive showcase areas reserved for high-end vehicles.
Come for the cars. Stay for the culture.
* Please note museum memberships provide for free spectator admission, but not free participant or vendor admission.
Participants
- $35/vehicle
- Includes admission for 2 people (driver + guest)
- Includes admission to museum
- Participant gate open from 7:00am to 12:00pm
- Pre-registration online recommended
- Online registration is open until the Thursday before the show. After Thursday, please plan to register on-site the day of the show.
Participants
- $25 per vehicle
- Includes admission for 2 people (driver + guest)
- Includes admission to the museum
- Participant gate open from 8:00am from 12:00pm
- Pre-registration online is recommended
- MUST show membership card at the show gate
Visitors
- Includes admission to the museum as well as the show
- Adults / Seniors: $25
- Youth (ages 11–17): $15
- Children (10 and under): FREE
- Active Military (must present ID): FREE
Vendors
- $50 per space
- Space size is approximately 20' x 20'
- Includes admission for 2 people (vendor + guest)
- Includes admission to the museum
- Space assignments are on a first come, first serve basis
- Vendor gate open from 12:00pm to 5:00pm Friday and 7:00am to 12:00pm Saturday
- Pre-registration online recommended
- Online registration is open until the Thursday before the show. There will be no day of vendor registration, so secure your spot today. Registration is open until 11:59pm on Friday.
FAQs
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No. Much like going to a professional sporting event, you cannot get a refund because you can no longer make it. Guests are in charge of finding a person to purchase that ticket or giving it to someone else to use.
Tickets are non-refundable, but are transferable between persons.
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Yes, food and/or beverages is available for purchase.
George & Sally's Blue Moon Diner in open daily.
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Bringing outside food and/or beverages is prohibited.
Gilmore Car Museum relies on sales from food and beverage to stay in operation.
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Smoking is prohibited inside any buildings. The designated smoking area is outside while at least 25 feet away from buildings.
Smoking marijuana is strictly prohibited on museum grounds.
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Yes, we accept Visa, Discover, and Mastercard.
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Yes. Pets are allowed outside on museum grounds. Pets are not permitted in any building or gallery. All pets must be on a leash at all times and owners are responsible for cleaning up after their pet.
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No. Use of golf carts without prior permission from the Gilmore Car Museum is prohibited.
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No. Political and religious advertisements are not allowed on our campus.
